Confidence is a game-changer. It’s what separates hesitation from boldness, fear from resilience, and doubt from the kind of self-belief that drives game-winning performances. That’s why Rexona—built on the promise of keeping you fresh, dry, and ready for anything—is stepping onto the pitch to support the future of women’s cricket.
As the first dedicated commercial partner for women’s cricket under the ICC’s global partnership with Unilever, Rexona is enabling a movement. With this two-year partnership running until 2027, the world’s leading deodorant brand is championing confidence, movement, and opportunity for women and girls in the sport.
Backing the growth of women’s cricket
Rexona is strengthening its global commitment to women’s cricket, aligning with the rapid rise of the sport, particularly in India, where it is now the fastest-growing segment of cricket. Through our new partnership with the ICC, Rexona aims to support and elevate female cricketers at every level, ensuring that more women have the confidence and opportunities to step onto the field.
Rexona’s presence will be felt at every major ICC event, starting with the ICC Women’s Cricket World Cup 2025 in India and extending to the Women’s T20 World Cups, U19 Women’s T20 World Cups, and the inaugural Women’s Champions Trophy in 2027.
Beyond sponsorship, Rexona is focused on real impact. Initiatives like the Flag Bearers programme, where young girls will walk onto the field alongside international teams, and women’s criiio festivals, designed to spark grassroots participation, are key steps in inspiring future generations of female cricketers.
This is an exciting opportunity for one of our biggest Personal Care brands, Rexona, to tap into a cultural moment, connect with new audiences, and importantly help drive women’s cricket further. The partnership is an ideal fit for Rexona which aims to empower millions with the confidence to move more by delivering superior sweat and odour protection benefits,
Rohit Jawa, CEO & Managing Director, Hindustan Unilever Limited.
Confidence beyond the crease
Cricket demands endurance, whether it’s hours under the sun, sprinting between the wickets, or keeping cool under pressure. Rexona understands that performance should never be held back by discomfort. Offering 72 hours of non-stop sweat and odour protection, Rexona ensures that every move—on and off the field—is powered by confidence.
Rexona’s commitment to sports isn’t new. The brand has long championed women in sports, with recent global partnerships including the FIFA Women’s World Cup and the Saudi Arabian Football Federation (SAFF). Now, by investing in women’s cricket, Rexona is taking its legacy of empowerment one step further, helping athletes break barriers and move forward with strength.
A game without limits
This partnership is a commitment. A commitment to helping shape a stronger, more inclusive future for women’s cricket. For the girls picking up a bat for the first time, for the athletes pushing their limits, and for the fans cheering on the future of the sport, Rexona is here to help make sure movement is power. And when you move with confidence, there’s no limit to what you can achieve.