The Origins of Pukka
Founded in 2001 by entrepreneur Tim Westwell and herbalist Sebastian Pole, Pukka was born out of their shared passion for people, plants, and the planet. After travelling through the Himalayas to study Ayurvedic herbal medicine and returning to the UK, Tim and Sebastian combined Ayurveda with scientific research to create delicious herbal blends that cater to daily health and wellness needs.
Building a portfolio for the evolving Indian consumer
Consumer awareness about health and wellness has significantly increased in today's world, driven by higher internet penetration and e-commerce. Indians are seeking better-for-you, natural products with functional benefits for daily health and wellness.
Present in 45 countries, Pukka offers a range of herbal infusions globally, addressing various wellness needs such as sleep, immunity, energy, and cleansing. Our consumer research has shown that Indian consumers often face issues like lack of energy, stress, sleep disturbances, and digestive problems; therefore, we launched Pukka in the country with our first three variants to address these needs: Active Energy, Digestive Support, and Night-Time Sleep. These infusions are all-natural, with no artificial additives, and are 100% caffeine-free.
Driving our future core
At HUL, we are committed to driving our future core by tapping into consumer demand spaces. The launch of Pukka in India is a step towards strengthening our portfolio and reinforcing our commitment to making high-quality health and wellness solutions accessible.