Why is hydration essential
Did you know the average body is 60–70% water? We need to drink enough fluid to maintain a healthy balance. If we don’t drink enough or replace the fluid the body has lost, we can feel dehydrated. And that can happen just as easily during a busy day travelling to work or after a marathon or gym session.
Our US-based Liquid I.V. brand was designed to deliver enhanced hydration and restore the electrolyte balance lost through exercise and sport, heat and active lifestyles.
Its science-backed formulation is designed with an optimised ratio of electrolytes, essential vitamins, and clinically tested nutrients to turn ordinary water into extraordinary hydration.
Hydration - a trend that is here to stay
India's consumers are gravitating towards immersive experiences to enhance their lives. Be it grooving for hours at a concert, taking on marathons, exploring the globe, leading dynamic social lives, or engaging in sports, maintaining hydration is essential. On-the-move consumers acknowledge that keeping hydrated is fundamental to boosting their health and wellbeing, influencing their appearance and overall feeling.
A scientifically proven formula
Liquid I.V. is scientifically designed with optimal osmolarity, giving consumers faster hydration than water alone. The formulation is designed with an optimised ratio of glucose, sodium, potassium and vitamins. Sodium and water absorption increases in the presence of glucose via the glucose-sodium active transport system. This increased absorbed water gets distributed all over the body for cellular hydration. In addition, it has no artificial sweeteners, no caffeine, all-natural flavours, and is gluten-free, making it the right choice for consumers seeking clean and calorie-conscious hydration.
Liquid I.V. handy stick format
Liquid I.V. is available in a handy stick format that’s as easy to fit in a pocket as a gym bag. The convenience to carry and use it on the go has seen the brand move beyond sports to meeting the varied everyday hydration needs of consumers with a busy lifestyle.
Flavours that suit the Indian palette
In India, Liquid I. V. has been launched in three flavours Acai berry, Brazilian orange and Lemon Lime. Liquid I.V. is built on the bedrock of superior functionality and great taste. Hence, even for India the flavours were selected based on what the Indian consumer likes and growing demand spaces.
Liquid I.V. is available at www.liquid-iv.co.in, Amazon and Blinkit.