Hindustan Unilever Limited (HUL) has always been more than a household name—it’s a symbol of transformation and staying relevant in changing times. From reimagining everyday essentials to making consumer aspirations accessible, HUL’s impact resonates across millions of Indian homes. At the heart of our success lies a deep commitment to innovation, driven by consumer insights and rigorous science.
Among HUL’s recent strides in the Beauty & Wellbeing category is a game-changing approach to an often-overlooked aspect of personal care: scalp health. With a focus on addressing real concerns, we continue to redefine what effective, meaningful innovation looks like.
The challenge beneath the surface: why scalp health matters
The real story of haircare begins at the scalp. Environmental stressors like heat and humidity compromise the delicate scalp barrier, weakening hair roots and leading to dryness, itchiness, and hair fall. For many, this is more than a cosmetic issue—it’s a daily frustration that impacts confidence and well-being.
Recognising this gap, HUL prioritised scalp care and with the new Dove scalp care range, we are setting the stage for a solution that transforms the way we approach hair health.
A new era in haircare: Dove Scalp+Hair Therapy Density Boost
Dove’s latest offering is the result of advanced scientific research and a deep understanding of consumer needs. The Scalp+Hair Therapy Density Boost range, with its hero product, the Revitalizing Scalp Serum, addresses scalp health as the foundation for denser, stronger hair.
What makes it stand out?
- Powerful formulation
The serum combines 2.5% Niacinamide and 1.5% Zinc-Peptides, ingredients clinically proven to penetrate 15 layers deep, strengthening the scalp barrier and promoting hair follicle health.
- Visible results
In just eight weeks, users experienced up to 10,000 more strands, alongside noticeably fuller and thicker hair.
- Clean beauty, done right
Sulphate-free, paraben-free, dye-free, and PETA-certified, the serum reflects Dove’s commitment to clean beauty and sustainability.
- Designed for ease
With a soothing fragrance and a no-pillow-transfer formula, it’s crafted for effortless overnight use, ensuring scalp care fits seamlessly into daily routines.
Driving consumer-centric innovation at HUL
Dove’s Scalp+Hair Therapy Density Boost is a microcosm of HUL’s broader strategy: delivering value through meaningful innovation. This focus also reflects a larger trend within HUL’s strategy—premiumisation. By offering advanced, science-backed solutions, HUL elevates everyday routines into experiences of care and quality.
Innovation at HUL isn’t about fleeting trends—it’s about solving real problems with lasting impact. The Dove Scalp+Hair Therapy Density Boost range reflects our commitment to advanced science and thoughtful design. By focusing on scalp health, we’re helping consumers achieve visibly denser, healthier hair while setting a new standard for haircare.
Dr Supriya Punyani, Head R&D, Beauty & Wellbeing, Unilever
