The recipes lead our consumers into the world of Knorr, the endless possibilities that exist within the range of products and how the assortment of products can fit into enhancing diets and promoting a healthier lifestyle. Knorr has always enabled consumers to make tasty and nutritious meals at home.
A recent survey in India highlighted that the average intake of fruits and vegetable in India for an adult between 18-35 years is 3.3 servings per day as against the World Health Organization (WHO) recommendation of 5 servings a day. In this context and in an endeavour to enable consumers to cook more nutritious dishes and hence have a healthier diet, the Knorr website now features ‘nutritious recipes.’
It is noteworthy to mention that up to 75% of the Knorr online recipes (India) meet the top tier of Unilever’s Healthy Recipe Framework (PDF 990.95 KB), whilst being practical and delicious.
All the recipes on the website feature a minimum of 30% of recommended ingredients, which means that they include a combination of ingredients that are best suited for a healthy diet, such as wholegrains, legumes, fresh vegetables and vegetable-based oils.
Consumers can re-discover flavour by cooking nutritious new recipes.