We continued to strengthen our market leadership by significantly investing in making our brands unmissably superior, through impactful relaunches tailored to evolving consumer needs. We strategically ventured into new demand spaces and price tiers with new brand launches and brand extensions, capturing future growth opportunities.
We’ve just launched our biggest laundry detergent innovation for India, Surf excel Matic Express – designed for the increasing number of consumers who are choosing to do quick washes. But what are the technical challenges with short cycles? We ask our R&D expert Rajat Arora to...
