Simple

Kindness is at the heart of everything we create under the brand Simple. We believe skincare should be gentle — even on the most sensitive skin — and respectful of our planet.

What goes into our products is everything the skin needs, and nothing it doesn’t. Each formula is crafted to be effective, ethical, and completely free from harmful ingredients — because gentleness can be remarkably powerful.

Trusted by sensitive skin since the 60s

Simple’s journey began in the 1960s, inspired by a British doctor’s vision to provide reliable care for sensitive skin.

In 1978, we broke new ground and set a pioneering standard for skincare by launching a soap, free from colour, fragrance, and harsh chemicals. Since then, we’ve championed clean, uncomplicated products that focus on skin health and comfort.

We believe skincare works best when it simplifies the routine rather than complicates it. That’s why our products are designed to help consumers enjoy every moment of their skincare ritual.

Skin safe. Planet Safe

Transparency is at the core of our approach. Every Simple product is:

• Hypoallergenic
• Dermatologically tested
• Non-comedogenic
• Suitable for sensitive skin
• PETA-certified cruelty-free
• Free from more than 2,000 potentially irritating chemicals

The Simple standard

No colour, no fragrances, no alcohol, no parabens — none of the usual suspects. We’re proud to be free from over 2,000 harsh chemicals, a list that continues to grow thanks to our best-in-class research and development.

Each formula undergoes rigorous testing for safety, sensitivity, and skin-loving results. We hold ourselves to the highest standards — yes, we’re a little obsessed with them.

As skincare evolves, so do we — but we will always stay true to our roots: clean, kind, and effective skincare.